✨ Customer Privacy Notice ✨

This privacy notice tells you what to expect us to do with your personal information.

Contact details

Telephone

+44 7425 941275

Email

info@cfmarketing.uk

What information we collect, use, and why

We collect or use the following information to provide services and goods, including delivery:

  • Names and contact details

  • Purchase or account history

  • Account information

  • Website user information (including user journeys and cookie tracking)

We collect or use the following information for the operation of customer accounts and guarantees:

  • Names and contact details

  • Account information, including registration details

  • Marketing preferences

We collect or use the following information for service updates or marketing purposes:

  • Names and contact details

  • Marketing preferences

  • Website and app user journey information

  • Records of consent, where appropriate

We collect or use the following information for research or archiving purposes:

  • Names and contact details

  • Records of consent, where appropriate

We collect or use the following information to comply with legal requirements:

  • Name

  • Contact information

Lawful bases

Our lawful bases for collecting or using personal information to provide services and goods are:

  • Consent

  • Contract

  • Legal obligation

  • Legitimate interest:

  • we have to collect or use the information so we can enter into a contract

  • Vital interests

  • Public task

Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:

  • Consent

  • Contract

  • Legal obligation

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

  • Consent

  • Contract

  • Legal obligation

Our lawful bases for collecting or using personal information for research or archiving purposes are:

  • Consent

  • Contract

  • Legal obligation

Our lawful bases for collecting or using personal information for legal requirements are:

  • Consent

  • Contract

  • Legal obligation

Where we get personal information from

  • People directly

How long we keep information

We are committed to safeguarding the privacy of our website visitors and users. This retention schedule outlines how long we retain various types of personal data collected through our website.

Types of Data and Retention Periods

  1. User Account Information

    • Description: Includes name, email address, contact information, and login details.

    • Retention Period: Until account deletion + 1 year.

    • Purpose: To maintain user accounts and facilitate user login.

  2. Transaction Records

    • Description: Includes details of purchases, transactions, and payment methods.

    • Retention Period: 7 years.

    • Purpose: For accounting, auditing, and tax purposes.

  3. Customer Support Interactions

    • Description: Includes records of interactions with customer support (emails, chat logs, call recordings).

    • Retention Period: 3 years.

    • Purpose: To improve customer service and for reference in case of disputes.

  4. Website Usage Data

    • Description: Includes IP addresses, browser type, operating system, and pages visited.

    • Retention Period: 2 years.

    • Purpose: To analyze website usage and improve user experience.

  5. Marketing Data

    • Description: Includes email addresses and preferences for those who have opted into receiving marketing communications.

    • Retention Period: Until user unsubscribes + 1 year.

    • Purpose: To send marketing communications and updates.

  6. Survey and Feedback Data

    • Description: Includes responses to surveys and feedback forms.

    • Retention Period: 1 year.

    • Purpose: To gather insights for improving our services.

  7. Cookies and Tracking Technologies

    • Description: Includes data collected through cookies and similar tracking technologies.

    • Retention Period: 6 months to 2 years, depending on the type of cookie.

    • Purpose: To provide personalized content, remember preferences, and analyze site traffic.

  8. Legal and Compliance Data

    • Description: Includes any data required for legal or compliance purposes.

    • Retention Period: As long as required by applicable laws and regulations.

    • Purpose: To comply with legal obligations and regulatory requirements.

Others we share personal information with

  • Publicly on our website, social media or other marketing and information media (where appropriate)

Your data protection rights

Under data protection law, you have rights including:

  • Your right of access - You have the right to ask us for copies of your personal data.

  • Your right to rectification - You have the right to ask us to rectify personal data you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

  • Your right to erasure - You have the right to ask us to erase your personal data in certain circumstances.

  • Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal data in certain circumstances.

  • Your right to object to processing - You have the right to object to the processing of your personal data in certain circumstances.

  • Your right to data portability - You have the right to ask that we transfer the personal data you gave us to another organisation, or to you, in certain circumstances.

  • Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent.

You don’t usually need to pay a fee to exercise your rights. If you make a request, we have one calendar month to respond to you.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:           

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

Last updated

5 July 2024

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